Pickleball brands, landed in Australia and launched properly.
We import the brand, hold the stock in Australia, market it, and supply every channel that sells it.
Brands in
Pickleball brandsImported once, for the whole country
Live
PickldOpsOur operations platform
The marketing engineLaunches, ads, email and content
Australian stockHeld here, shipped from here
- The Pickld store
- Trade stockists
- Clubs
- Venues
- Partners
Every channel out
One shelf in Australia. Every channel, live today.
We bring a brand into Australia once, then supply everyone who sells it. Each of these channels runs now, and a new brand joins all of them on day one.
Your brand
One shipment in
Importer and retailer, Australia
The Pickld store
LiveDirect to players
Our own retail store, with search, social and email behind it.
Trade stockists
LiveA trade sign-in
Shops sign in and see their own prices on every product.
Clubs
LiveClub pricing
A club account, with codes for their members.
Venues
LiveStock on their wall
Courts and pro shops carry the range, with wall labels to match.
Coaches and partners
LiveTheir own code
Coaches and creators share a code and see what it sells.
What every stockist gets
- Stock held in Australia
- Your own trade prices
- Launch assets and product sheets
- Demo paddles, where the brand allows it
- Local warranty
- New launches the same day as our store
One shipment in.
You send us stock once. Every channel is supplied from the one shelf.
One price on every shelf.
One recommended retail price everywhere, so a stockist is not undercut by our own store's everyday price.
One report a month.
Every month you get a report by channel: what sold where.
One platform under all of it, made for this trade.
Distribution only works if the boring parts work. Ours run on PickldOps, the operations platform we built ourselves, with a portal for everyone we supply.
Comes in
- Brand shipments
- Orders from every channel
- Service and warranty requests
PickldOps
Our operations platform
Purchasing
Every order to a brand, tracked to the shelf
Receiving and labelling
Every unit checked in and labelled
Supply planning
Demand and stock, planned months ahead
Stock and stocktake
One count across every location
Warranty
Every claim followed to the end
Customer service
One desk for players and stockists
Product information and sheets
Specs, ratings and a sheet for every paddle
Reporting
What sold where, by brand and channel
One live record. Every product, price, unit and order, shared by every module and every portal.
Who signs in
- Live
Trade portal
Stockists sign in and see their own prices.
- Live
Venue portal
Venues see their range and ask for more.
- Live
Partner portal
Clubs and coaches see what their code sells.
- Live
The Pickld store
Players buy direct, across Australia.
A product sheet for every paddle.
Ratings, specs and a code to scan, ready for any shop counter.
A monthly report for each brand we carry.
What sold where, channel by channel.
Wall labels for venues.
Printed to match the range on their wall.
Everything one launch puts out.
Our marketing engine takes one new paddle to every place a player or a stockist meets it. These are the real pieces from one launch, in November 2026.
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Meta feeds
The launch ad in Facebook and Instagram feeds.
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Stories and reels
The same idea, made for the full screen.
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Instagram
A launch post on our own account.
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Facebook
The launch on our page, linked to the story.
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Email
Court Notes, our newsletter, leads with it.
LiveJOOLA Perseus Power FX in FreezeLaunched 12 November 2026
10places one launch shows up
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The product page
Live on our store with our own photos.
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A launch article
The story of the paddle, on the store.
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Google Shopping
In the results when a player searches.
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Product sheets
A printed sheet for stockists to hand over.
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Venue wall labels
Name and price on the wall where it is stocked.
Pieces shown are from the JOOLA Perseus Power FX in Freeze launch, November 2026. Most of our launches run across most of these places.
12 launches since 21 September.One real launch is shown above. These are the rest.
- 21 SepFranklin Dagger set
- 22 SepSpartus Spitfire Elongated
- 29 Sep11SIX24 Jelly Bean 2
- 30 SepJOOLA Perseus Power FX
- 6 OctBread & Butter Loco 2
- 6 OctMARK unMARKed
- 6 OctSpartus Spitfire Widebody
- 7 OctHonolulu J6CR M.105
- 2 NovDinkNet and Life Time balls
- 4 NovSelkirk S2 Pro balls
- 6 NovSpartus Spitfire Hybrid
- 12 NovJOOLA Power FX in Freeze
Five times the paddles a month since June.
Every month has beaten the one before it, and October ran at five times June. The line is still climbing.
Each green mark is a product launch from our launch record. Four more followed in early November.
Our store orders, not cancelled, before refunds, June to October 2026. Launches from our launch record.
2,200+
Players kitted out. Paying customers of our store, to November 2026.
4.9
Stars from 200+ reviews. Left by players who bought from us.
500,000+
Meta ad impressions. On Facebook and Instagram since late September.
Made for each brand, shown as it ran.
What the marketing engine puts out. Every piece here is real work for a brand we carry.
Meta adsFacebook and Instagram, September to November 2026
Launch articlesThree of the 120 articles live on the store
Launch emailsShown from the lead picture
Product sheetsOne A4 sheet for every paddle
14 paddle brands in stock.
Held in Australia and ready to ship. These are six of the paddles on the wall today.
- JOOLA
- Selkirk
- Honolulu
- Six Zero
- Bread & Butter
- RPM
- Enhance
- Franklin
- Luzz
- 11SIX24
- Friday
- Aireo
- MARK
- Spartus
Balls.
Franklin, Selkirk and Life Time.
Court equipment and ball machines.
PUSUN and OnCourt OffCourt.
Accessories.
Our own Pickleball Labs range, plus Trivss.
From the first call to shelves across Australia.
Six steps. You know what happens at each one, and you deal with the two of us the whole way.
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1
Talk
Tell us about your range. We show you the plan before anything is ordered.
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2
The first order
We import it, land it and receive it into stock in Australia.
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3
The launch
Your range goes out through the marketing engine.
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4
Every channel
Live in our store and open to everyone we supply.
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5
Every month
A report on your brand, set out below.
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6
Every quarter
A review: sell-through against the plan, and what to grow or fix.
Thinking about bringing your brand to Australia?
Tell us about your range and we will come back with a plan. No decks first, no forms: an email to the two of us.
Talk to us about your brandYour monthly brand report
Every month you get all five
Units by channelStore, stockists, clubs, venues, partners
Stock on hand and on orderBy product
What is sellingRanked
What marketing ranThe ads, emails, articles and posts
What is nextWith dates
Stock the brands players are already asking for.
One account, most of our range, on the same terms as every other stockist. We run the marketing, so each launch builds demand for the brands you stock.
Ships same day
Our store ships same day on orders before 12pm, Monday to Friday.
One account
Most of our range on one sign-in, with the same terms for every stockist.
Product sheets
An A4 sheet for every paddle, with ratings out of 10, specs and a QR code.
Demo paddles
Where the brand allows it, so you can play it before you sell it.
Launch marketing
Most new paddles get an article, ads and an early-access email from us, which builds demand for the brands your shop carries.
How to start
Talk to us, we set up your sign-in on pickld.com.au, you order and we ship.
You deal with the two of us.
We are Ben Mulherin and Chris Lam, two mates who play the game.
There is no account manager between you and the people who made the decisions. If you want to know how a brand would sit with us, you ask us, and we answer.
We play what we can get our hands on, and we are straight about it when we have not yet. The systems that run the stock, the orders and the reporting are ours, so when something needs changing, we change it.